Cubeyou's panel is representative by age, gender and location of the American population age 13-69. The following article better illustrates the composition of this panel and how demographic traits are calculated.


BASIC

Generations

  • Generation Z: all people between 15 and 17 years old

  • Millennials: all people between 18 and 34 years old

  • Generation X: all people between 35 and 55 years old

  • Baby Boomers: all people between 56 and 69 years old


Relationship Status

  • Single: all those people who don’t have a declared relationship, are divorced or widowed

  • In a relationship: people who declare they are in a relationship or engaged to someone

  • Married: people who declare they are married to someone


Education

  • High school: people who are attending, or attended high school

  • College: people who are attending, or attended college

  • Graduate school: people who are in the process of, or have acquired a master’s or doctoral degree


Race & Ethnicity

This trait is based on a proprietary facial recognition software that analyzes the profile pictures of panelists to identify their racial traits. 

For Hispanic people also spoken language is considered to define the ethnicity. 


LOCATION

The panelists’ location is based on their IP address. 


Regions

Here are the lists of all the States included in the 4 regions you can select on Cubeyou+

  • Northeast: Pennsylvania, New York, Vermont, Massachusetts, New Hampshire, Maine, New Jersey, Connecticut, Rhode Island. 

  • Midwest: North Dakota, South Dakota, Nebraska, Kansas, Missouri, Iowa, Minnesota, Michigan, Wisconsin, Illinois, Indiana, Ohio

  • South: Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Tennessee, Kentucky, Alabama, West Virginia, Virginia, Maryland, Delaware, North Carolina, South Carolina, Georgia, Florida

  • West: Montana, Wyoming, Colorado, New Mexico, Arizona, Utah, Idaho, Washington, Oregon, Nevada, California. Alaska, Hawaii. 


States

Cubeyou's study includes people from all 50 US States and also from US territories.


Metro Areas

You can find 948 metro areas on Cubeyou, the metro areas are delineated based on US Census Bureau standards.


HOME & WORK

Income

The calculation of income is based on location, more precisely zip code. The income of each zip code is defined thanks to the data disclosed by the IRS. The location of each user is based on two elements:

  • Geo-location of his social interactions

  • IP Address


Children

  • With children: people who have 1 or more children

  • Without children: people with no children or empty nesters

Language

How does Cubeyou obtain people's language information? Three elements are taken into consideration, in order of importance:

  • The language used by each person to interact on Facebook (posts and comments) 

  • The language set in the browser

  • The language the person declares he speaks on his Facebook profile.

All the languages that can be selected on Cubeyou are listed in the following table


English

Spanish

French

German

Italian

Chinese

Japanese

Mandarin

Portuguese

Russian

Arabic

Hindi

Hebrew

Korean

Greek

Vietnamese

Polish

Cantonese

Dutch

Swahili

Czech

Tagalog

Romanian

Urdu

Danish

Creole

Serbo-Croatian

Turkish

Persian

Swedish

Patois

Gujarati

Tamil

Punjabi

Indonesian

Ukrainian

Telugu

Afrikaans

Slovak

Malayalam

Hungarian

Norwegian

Yiddish

Bengali

Esperanto

Filipino

Marathi

Thai

Sanskrit

Armenian

Catalan

Aramaic

Albanian

Bulgarian

Finnish

Taiwanese

Kannada

Farsi

Hmong

Hawaiian

Lithuanian

Shanghainese

Jawa

Yoruba

Icelandic

Latin

Slovenian

Estonian

Welsh

Latvian

Macedonian

Gallegan

Irish

Malay

Khmer

Sinhalese

Pushto

Frisian

Kurdish