Simmons Target Selection in Cubeyou.

  • Consumption


How do I focus on Simmons consumption data in Cubeyou: 


  1. Start in the Simmons Homepage

    1. Go to the “Consumption” section where you will find two umbrella categories you can search by:




2) Select the specific category type you’d like to include in your target.

  • Media

    • We have 3 genres of media you can delve into and sub genres under each of those categories:


  • Products & Services

    • Cubeyou has 21 consumption genres you can choose from and within those genres, there are sub genres you can further segment by:




As an example, if you were to delve into the “Food Products” Consumption category, you will be brought to various genres of Food products you can search by: Example below:


With Cubeyou it is not necessary to have to search by a brand, but you can search by interest categories as well. 


However, you also have the ability to get as granular as needed. For example if you’d like to select a specific type of snack/dessert rather that the category in general, simply type it into the target bar, or search under the snacks/dessert category:



The level of granularity available in Cubeyou allows you to pick virtually any type of audience you’d like to dig deeper insights into:


Contact a Cubeyou rep if you need inspiration on how to build a certain target combining Simmons data!