Simmons Target Selection in Cubeyou.
How do I focus on Simmons consumption data in Cubeyou:
Start in the Simmons Homepage
Go to the “Consumption” section where you will find two umbrella categories you can search by:
2) Select the specific category type you’d like to include in your target.
We have 3 genres of media you can delve into and sub genres under each of those categories:
Products & Services
Cubeyou has 21 consumption genres you can choose from and within those genres, there are sub genres you can further segment by:
As an example, if you were to delve into the “Food Products” Consumption category, you will be brought to various genres of Food products you can search by: Example below:
With Cubeyou it is not necessary to have to search by a brand, but you can search by interest categories as well.
However, you also have the ability to get as granular as needed. For example if you’d like to select a specific type of snack/dessert rather that the category in general, simply type it into the target bar, or search under the snacks/dessert category:
The level of granularity available in Cubeyou allows you to pick virtually any type of audience you’d like to dig deeper insights into:
Contact a Cubeyou rep if you need inspiration on how to build a certain target combining Simmons data!