How to incorporate a Simmons Psychographic in your target:
How do I add a Simmons psychographic in Cubeyou?
Start in the Cubeyou Homepage
Go to the ‘Psychographics’ section and select the ‘Simmons’ drop down to isolate only Simmons psychographics:
Select the specific sub-genre within the ‘Simmons’ psychographics you’d like to include in your target.
The fusion platform includes 12 Simmons Lifestyles genre’s you can choose from and within those genres, there are a multitude of other attitudes/opinions/sentiments you can select.
For example, if we select the Fashion and Shopping Lifestyle, as show above, we also have the ability to drill deeper into that lifestyle:
This is the last option under the Psychographics section. There are three options available: Self Concept, Self-Concept Scales, Social, and Interactions/Opinions
How respondents perceive their personality by statements
Self- Concept Scales
How respondents perceive their personality by Scale
This factor aggregates respondent’s opinions on various choices and behaviors.
Any questions, contact your Cubeyou rep!