The Cubeyou Target Comparison will allow you to analyze up to three different brands or categories against one another to see similarities and differences. The first step is to select the plus sign to the right of the target bar. This will allow you to add up to three total targets to compare amongst each other in one search.
You will have the ability to change the title of your targets to make it more customized:
You can also change the color of your target after you select 'Analyze' - the dashboards appear in the color of your preference as shown below.
COMPARISON OVERVIEW - Cubeyou developed a new diagram to visually represent the audience overlap when comparing multiple audiences to quickly see how different audiences overlap. In the example below we can see how 8.33% of AT&T's audience also falls in the XFINITY audience or, vive versa, 7.58% of XFINITY's audience also falls in the AT&T audience.
SUMMARY CHARTS - When multiple targets are analyzed simultaneously, Summary Charts will display what is unique about each target audience. The demographics, psychographics and interests displayed in the summaries are the ones with the best combination of Reach and Affinity for each target yo are analyzing.
Similar/Different Feature - There are two functions of Cubeyou comparison, noted as SIMILAR and DIFFERENT within the platform.
- SIMILAR: When you click on SIMILAR, the chart or table you are looking at will display results to show you the products/media/influencers that have the LOWEST differences in affinity among the three targets, so those brands that have a similar affinity score across the 2-3 targets you are comparing.
Example: If we take a look at the graphical chart displaying a SIMILAR comparison for the brands, XFINITY and AT&T, we can see among the top 350 brands by reach for the two audiences, the ones with the most similar affinities.
For example, the Walt Disney Animation Studios has a 1.50x affinity with the AT&T audience, while the XFINITY audience has an affinity of 1.45x, only a 0.05x difference in affinity. All of the brands shown in the chart have a very similar affinity, some are even exactly the same!
Displayed below is the SIMILAR list between the XFINITY and AT&T audience, across the top media sources and products. Within the top five products on the list, all affinities are very similar, the difference in affinity will increase as you scroll down results.
- DIFFERENT: When you click on DIFFERENT, the chart or table you are looking at will display results to show you the products/media/influencers that have the HIGHEST differences in affinity among the three targets.
Each target audience has diverging affinities for the brands displaying in the above chart.
For example, the XFINITY audience has a 0.85x affinity with Kellogg’s Pop-Tarts, while the AT&T audience has an affinity of 1.80x. All of the brands shown in the chart exhibit a difference in affinity as large as possible, both on the negative and positive affinities..
Displayed below is the DIFFERENT table between the XFINITY and AT&T audience, across the top media sources and products. Within the top five on this list, all differences in affinity very high, the difference in affinity will decrease as you scroll down results.
If you click on the “eye” icon, it will remove that target from each dashboard. In this case shown below, it would remove the XFINITY data points from being shown, so that you are only looking at the data points for the AT&T.
HOW TO INTERPRET THE NEW DASHBOARDS
For each table you'll see a little arrow beside the target based on which the data is ordered and an arrow beside the index that gives the order to the data. By default all the data is ordered based on the first target you have selected and based on the Affinity index.
You can change the order of the data by clicking on a different target or index.