What is a trend?
Cubeyou+ Trends show you how interactions related to brands, media, influencers change over a specific time period. This number will help you understand how your audience is changing its attitude and interests. Remember Cubeyou's trends are referred specifically to the audience you are analyzing, they are not telling you what's trending overall, but what's trending for your audience.
Cubeyou gives you insights on brands/media/influencers trending over the following time periods:
- Month: what is trending this month compared to the previous month
- Quarter: what is trending this quarter compared to the previous quarter
- Semester (6mo): what is trending this semester compared to the previous semester
Where to find trends
You can see what is trending both in the summaries or in the Influencers and Interests Insights.
In the dashboards you can recognize a trend chart or graph by its name and by the time indicator on the under the title.
When analyzing the Influence or Interest insights, you will also be able to indicate by the title in the summary section or clicking Trends for any table.
As always, to get more detail you can either click on "See more about this topic" below the graph or table or leverage the pancake menu at the top left to access the specific section you'd like to explore. Also, by clicking the star button, you can add it to any summary that you have saved.
How to read trends
1) Trend: tells you how much engagement has been growing around a specific interests for your audience. For example engagement has increased by 310.33% for Matt Gregory compared to the previous quarter. Positive trends are highlighted in green, while negative trends are red.
2) Average: tells you how much engagement has been growing around that interest for the average American population. 31.70% for Matt Gregory.
3) Affinity: tells you how much more a specific interest is trending for your audience compared to the average American. When Affinity is above 1 the brand/media/celebrity is trending more in your audience compared to the average American. If the index is below 1 the brand/media/celebrity is trending less in your audience compared to how much it's trending overall.
So Matt Gregory is trending 3.72 times more with this audience this quarter than he is with the Average American.
How to add trends to your dashboard
If you are editing an existing dashboard or building your own custom dashboard from scratch you can always add a trend table or graph to it. Here are the steps you have to follow.
1) Click on "Add a new tile"
2) Next, rename your tile to match your topic after selecting from the category list i.e. Trending Top Interests
3) Then select the trends button to make sure your tile will show you the trends data for your selected category. Additionally, you can also choose how your data is presented i.e. chart (mosaic, stacked, bubble) or table form.
4) Then save the table and/or chart you created, below is an example of the layout that the trends charts and tables will have in the dashboard. It will automatically show you the monthly trend but if you click “see more about this topic” you can change the time period.