MRI Target Selection in Cubeyou.
How do I focus on MRI consumption data in Cubeyou:
Start in the Cubeyou Homepage
Go to the “Consumption” section where you will find three umbrella categories you can search by:
2) Select the specific category type you’d like to include in your target.
We have 8 genres of media you can delve into and sub-genres under each of those categories:
Products & Services
Cubeyou has 19 consumption genres you can choose from and within those genres, there are sub-genres you can further segment by:
Cubeyou has 4 household product genre’s you can choose from and within those genres, there are sub-genres you can further segment by:
As an example, if you were to delve into the “Food Products” Household Products category, you will be brought to various genres of Food products you can search by:
With Cubeyou it is not necessary to have to search by a brand, but you can search by type or kind as well. The example below would be analyzing an audience that eats any regular or king size candy by using "Type."
However, you also have the ability to get as granular as needed, so if you’d like to select a specific type of candy rather than the category in general, simply type it into the target bar, or search under the candy brand category:
The level of granularity available in Cubeyou allows you to pick virtually any type of audience you’d like to dig deeper insights into. The example below would analyze an audience consisting of people with at least one dog in their household:
Contact a Cubeyou rep if you need inspiration on how to build a certain target combining MRI data!