How to incorporate an MRI Psychographic in your target:
How do I add an MRI psychographic in Cubeyou?
Start in the Cubeyou Homepage
Go to the “Psychographics” section and select the “MRI” drop down to isolate only MRI psychographics:
Then filter by clicking “MRI” in the drop down..
Select the specific sub-genre within the “MRI” psychographics you’d like to include in your target.
These psychographics help from a predictive analytics standpoint in the sense that you can gauge your audience’s future plans. Click on the “?” next to the item to see the time period it’s referring to.
The fusion platform includes 14 MRI Lifestyle genre’s you can choose from and within those genres, there are a multitude of other attitudes/opinions/sentiments you can select.
For example, if we select the Fashion and Shopping Lifestyle, we also have the ability to drill deeper into this lifestyle:
This is the last option under the Psychographics section. There are two options available, you can choose to analyze the Activities and Source questions.
To analyze based on actions that individuals enjoy and take
To analyze similar and dissimilar attitudes, specifically for those individuals that feel very strongly towards the topic mentioned
Any questions, contact your Cubeyou rep!