Actual number of Panelists

In order to calculate the actual number of panelists represented in the projection, you would follow the formula below:

Actual panelists: =(projected panelists*10M)/235M


The example above is telling us the projected US population interested in FAGE is 2,277,691.

To calculate how many of Cubeyou’s panelists make up that number we would do the following:

Formula- (2,277,691*10,000,000) / 235,000,000 = 96,923 Cubeyou panelists