For the Psychographic traits the best index is Affinity because Reach percentages are high in this section and you want to focus more on what's distinctive about your audience. Mostly always, affinity is the best index to look at because it tells you what is particularly distinctive of your target compared to the average U.S. However, it's a good idea to play a balance between both reach and affinity.
Which Index should I use to order the data and take action?
Modified on: Fri, 26 May, 2017 at 10:09 AM
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