Also the Interest section, just like demographics and psychographics, opens up with a very useful summary of the main products, services, media and influencers that your audience cares about.
The summary includes both product categories and specific brands.
The green bars in the charts show you the interests that have a positive affinity with your audience, while the red bars show you the ones that have a negative affinity.
To learn more about a specific interest category and get a detailed understanding of the other indexes you can click on “see more about this topic” to visit the specific section.
You can also leverage the menu in the left side of the platform to select the interest category you’d like to focus on. Interest in Cubeyou are broken down in 3 sections:
Media: all the media properties your audience is interested in such as apps, magazines, movies, tv shows, tv channels, radios and websites
People & Organizations: these are all the influencers that your audience really cares about such as actors and directors, athletes, sport teams, chefs, comedians, fictional characters, models, news personalities, online celebrities, photographers, politicians, singers, tv stars, writers and other famous people
Products & Services: types of products & services and brands that your audience loves from apparel to transportation.
Each of these three sections is then broken down in:
Summary: you can find a summary specifically for the media section, one for the people section and one for the products & services section.
Top: this section contains a chart that shows you the top media/people/products for your audience not broken down by specific genre
Genres: this section contains a table and chart with the favorite media/people/product genres for your target audience
After these three sections you will see a list of all the genres for media, people or products, just click on the one you’d like to explore to open it up.
Each media/influencer/product has then a Top and Genre section itself.
For example, if you are exploring the magazines section you can choose among the following data:
Top Magazines: your audience’s favorite magazines overall
Genres: the types of magazines your audience prefers, for example Sports Magazines
Or you can just click on the specific type of Magazine you’d like to explore, for example Fashion and Health and find out the favorite food apps for your audience.
All the summaries can be downloaded id PDF, PPT or XLS format
When you access the specific data point with table and chart you have two options
- Download the images: of the table or chart in PNG, JPG, SVG or PDF format
- If you just need to download the data without the graphics, click on the download button above the table, then on "Save as" to access the XLS, CSV and JSON formats.