As new entrants came into the premium juice market, Grimmway Farms' product TRUE Organic juice was faced with an increasingly saturated market. In order to turn the new competition into pulp, Grimmway sent an RFP to the most talented agencies around. One of the key challenges was to keep getting noticed - not easy as the market started to crowd. Another challenge was to engage the brand’s audiences across all channels. Both challenges required a deep and thorough understanding of the target buyer, which BLITZ marketing agency was able to offer in their pitch, thanks to Cubeyou. Read on to find out how BLITZ won the pitch for TRUE Organic.