To access the ADVANCED section of the platform, where you can find all the insights about your audience, just click on the bar on the right side of the platform, in the dashboards section.
The advanced section in broken down in 3 areas:
Demographic Insights: basic, location and home & work demographic traits of your target audience. Click here for an in depth explanation of this section.
Psychographic Insights: your target’s lifestyle and personality traits unveiled. Click here for an in depth explanation of this section.
Interest Insights: brands, media, celebrities that your audience is interested in. Click here for an in depth explanation of this section.
Trends: brands, media and celebrities that are trending among your audience over the last month, quarter or semester. Click here for an in depth explanation of this section.
Each of these three sections opens up with a summary combining the most relevant traits for the audience.
The summaries are a combination of charts, if you’d like a more in depth view of a specific trait, you have two options
Click on “See more about this topic”
- Use the menu in the left side bar to access the specific data point you want to analyze. First click on the 3 lined icon
Then you will see the full categories list, in a clearer, user friendly mode:
You can search for the data points you are looking for or simply select from the drop down arrows, for what you'd like to see. For example, gender below:
For each section you have 3 download options:
Download the summary: simply click on the download button on the top right of the summary and choose the download format (PDF, XLS, PPT, HTML)
Download the specific data point: click on the download symbol to save your table (png, jpeg, svg, pdf, xls, csv) or chart (png, jpeg, sv, pdf)
Save the table/chart to a custom dashboard and then download the dashboard once you have collected all the data points you need. If you click on the star beside each table or graph within Cubeyou, a list of your custom dashboards will appear. You can either add the table/chart to an existing custom dashboard or create a new one.
Go to the Demographic, Psychographic or Interest Insights sections for an in depth explanation of the data points illustrated in each section.