Once you've selected your target and clicked on the Analyze button, you will be redirected to the overview summary page which will provide you with a quick snap shot view of your audience.  To navigate to the pre built topic/ activity summary pages-( previously known as dashboards), click on the drop down arrow under “Overview”

Every summary  includes a mix of demographics, psychographics, interests and trends.

Activity Summaries: help you when you have a specific activity to accomplish. For example, if you have to find the right celebrity to endorse a brand the Endorsements & Sponsorships summary will give you the answers you need. There are 7 activity summaries:

- Buyer Persona

- Media Buying

- Endorsements & Sponsorships

- PR & Events

- Channel Marketing

- Content Creation

- Creative Brief

Topic Summaries: help you uncover all the information you need about a specific topic, there are 12 topic summaries:

- Food & Drinks

- Sports & Hobbies

- Cars & Motors

- Fashion & Apparel

- Beauty & Health

- Kids & Parenting

- Technology & Electronics

- Gaming

- Music & Entertainment

- Politics & Beliefs

- Art & Culture

- Travel

Custom Summaries: are built around your specific needs. You can create your own summary, add all the charts and tables you need, name it and save it. Click here to read how.


Each summary contains a mix of tables and charts.

Tables/Charts: Each table in the summary displays the top 50 results by reach, ordered by affinity to give you the best balance between the two indexes. If you want to dive deeper into the category or load more interests, just click on “See more about this topic”. You will be brought to the specific category section where you will find both the table and the graph displaying the data. 

Charts: each chart in the summaries illustrate up to the top 10 results 

All the tables and charts in the summaries can be edited, as well as the ones in the Activity and Topic summaries. Click here to find out more.

Once you have finished with all the edits and your summary is exactly as you want it, you can download it in multiple formats: PDF, XLS, PPT or HTML (link or embeddable code