Based on personality you are also able to understand the type of content a person prefers, this is another way in which you can select a target audience on Cubeyou. This selection mode is always part of the Psychographics section, so click on the Psychographics tab and then use the drop down menu to access the personality section.
In this section, below the Big Five personality traits, you will find different sections representing different types of content, and in particular:
Tone of voice
Each section has different related traits, you can find a description of each trait if you hover on the ? symbol beside the name of the trait
For a full definition of all these traits click here.