What does it mean when a specific psychographic does not appear?

Under the Cubeyou's Psychographic Traits article (http://support.cubeyou.com/support/solutions/articles/5000614141-cubeyou-s-psychographic-traits), it lists several macro categories with specific psychographics. What does it mean when a specific psychographic does not appear in the analysis?


For instance, I'm interested in beef jerky (no target audience specified), and I was looking at the Food macrocategory and hoping to gain insights on the "Thoughtful Eaters" pyschographic.


I'm assuming that if it doesn't appear, it's because this psychographic is not relevant. 

Hi Vivian,

yes exactly if it doesn't appear it means there are no people that fall in that psychographic trait and therefore it's not relevant. 

If you need more insights on this, email us at support@cubeyou.com


Kate


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