What is the difference between the number of a brand’s Facebook fans and Cubeyou’s audience size?

Cubeyou audience size is the projection of people who are interested in a specific brand on the US population, based on their engagement level with the brand on social media in the last year.

On the other hand, the number of Facebook fans is the total number of people who ever like the page since the page was created. 


In the example below you can see how the brand Isopure has more than 600,000 fans but Cubeyou shows you how 350,000 people are interested in the brand based on their engagement level with Isopure in the last year.






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