Which Index should I use to order the data and take action?

For the Psychographic traits the best index is Popularity because Reach percentages are high in this section and you want to focus more on what's distinctive about your audience. 

In the Interests section instead, since you can find charts with hundreds of interests, it's better to order by Relevance to keep the best balance between Reach and Popularity. In this way you don't end up focusing on too niche interests if you just order by Popularity or on mainstream interests if you order by Reach.



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