Cubeyou defines interest based on engagement. A person is interested in a brand if he engages with the brand. But it's not so simple Cubeyou takes 3 things into consideration:
- Type of interaction: It's easier to like a post than to write down a comment. We track every type of interaction on Facebook, and Twitter such as: likes to pages and posts, comments, shares, checkins, mentions, re-tweets etc.
- Frequency of interaction: A person that interacted 10 times is way more interested than the one that did it only once.
- Time frame: the importance of actions performed in the last month is different from the same pattern dated 6 months ago
Our algorithm weights all these things and allows us to understand who is interested in a brand/service/media in this moment in time.